Maybe There Is Such a Thing as a Free LunchMar 21, 2008
I had a great time at SXSW this year, but the conference has gotten so big that I missed a lot. One session that I shouldn’t have missed was titled “The Art of Self Branding.” Most of the session was spent talking about First Round Capital portfolio company Mint.com and how good a job they have done on creating a strong brand. It was such a flattering picture of the company that some assumed the presenter is a paid Mint.com consultant. She isn’t, but Lea Alcantara, next time you are in San Francisco look me up and I will gladly buy you lunch.